Why I built Intake QA

I’m Ali. I ran intake at a personal-injury firm before I built this. I watched signable cases walk out the door because a call went to voicemail, or the follow-up never happened, or the caller reached the next firm on Google before we called back. The marketing money was already spent. The case just went across the street.

I studied philosophy at Stanford, but the useful part of my background is the headset: I know what a real intake call sounds like, in English and in Spanish, and I know which ones your team should have signed.

Here’s what I kept coming back to: the enemy was never the intake team. It was the silence after the call. The voicemail nobody returned, the “let me talk to my spouse” that never got a follow-up. Firms obsess over generating the next lead and stay blind to the ones they already paid for and let walk. And everyone reporting on it had a stake in the answer. So I built the independent desk that checks: read every call, detect the signable ones that didn’t sign, reconcile against who actually signed, put a dollar figure on what walked, and hand your staff a compliant play to win it back.

I’m the analyst of record. The software does the listening at scale, but on every statement I review every high-value and lower-confidence flag, and a sample of the rest, and sign off on what you read, because I know what a signable case sounds like, and a QA function that doesn’t have a human who does isn’t worth much.

So here’s the deal: send me up to 10 of your own recorded intake calls and I’ll run a free Leak Audit. I score them, walk you through the signable cases that slipped, and charge nothing until the number survives your scrutiny. If you continue after that, the first five firms join the founding beta: free while I finish building, in exchange for candid feedback, with preferred pricing locked in at launch. The fee, when it comes, is flat and never touches your outcomes. You’d get direct access to me and a say in what the desk becomes. No sales team, no logos to show you yet, just the work.

Ali, Founder, Intake QA · Sacramento, CA